Information about getting on the air Whether you're local or far away finding us on the web,
Z100fm can get you the exposure you need in Northern California.
HOW DO I GET ON THE AIR?
Call
our station at 530-926-1332. Ask to speak to an Account Representative.
One of our friendly staff will give you all the information you'll need
to make an informed decision. Need more convincing? Read on.
DOES LOCAL RADIO ADVERTISING WORK?
Radio
is the fastest and most cost effective method of reaching the most
people, period. And radios are everywhere. No other advertising medium
comes close to offering businesses what a popular radio station can. As an added
bonus, you're spot will be broadcast worldwide over our Z100FM website media
player, TuneIn Radio, iTunes and Alexa.
PROGRAM SPONSORSHIPS
Associate your business with one of our feature programs. Sponsorships
include custom billboards before the program followed by your fixed
position spot at the same time every day. In addition, your commercial
will be heard in rotation throughout the day and night 24/7, or
dayparted to the specific days and times you specify.
WEEKDAY SPONSORSHIPS [] NBC News Radio News
[] The Prime Comedy Cut
[] The Old Farmer's Almanac
[] Into Tomorrow
[] A Better Life With Sonjay Gupta
[] Flashback Pop Quiz
[] Z-Stupid News
[] Live In Concert
[] Z-Hourly Weather Reports
WEEKEND SPONSORHIPS
[] Westwood One Radio News
[] The Car Show
[] Time Warp With Bill St. James
[] Sammy Hagar's Top Rock Countdown
[] The Acoustic Storm w/ Audrey Parets
[] Machine Gun Kelly's Classic Hit List
[] The Classics w/Steve Downes
[] Hot Rod Radio w/Wings Kalahan
[] Goddard's Gold w/Steve Goddard
[] Off The Record w/Uncle Joe Benson
[] Get The Led Out w/Carol Miller
[] Little Steven's Underground Garage w/Steven Van Zandt
[] Floydian Slip w/Craig Bailey
[] Blues Deluxe w/Dave Johnson
ABOUT OUR STATION
There are two reasons that Z100fm has such a dedicated listener base:
1) LOCALIZATION
Z100fm prides itself in being Northern California's ONLY hometown, LOCALLY PROGRAMMED, locally owned and operated
commercial radio station, with:
LOCAL Music DJ's Every Weekday
LOCAL Weather via National Weather Service 24x/day & Tone Advisories
LOCAL Continuous Hazardous Weather Programming
LOCAL City/County Intervention
LOCAL City/County/Police News Source
LOCAL Remotes
LOCAL Public Service Interviews/Announcements
LOCAL Music Request Shows
LOCAL Emails Read On-Air
LOCAL Music Programmed from the Z-Studios (not satellite)
LOCAL Road / Chain Reports
We program locally oriented
radio because that's what local radio is all about. We work hard to
bring our community local programming, and it's one reason our
commercials are effective.
2) THE MUSIC
Z100FM has the listeners you want. Our 60s-70s CLASSIC WORKDAY FORMAT from 6am-6pm pulls in the important Baby Boomer demographic of affluent adults, and our CLASSIC ROCK FORMAT from 6pm-6am grabs the ear of a younger adult audience. All in all, we program over
7000 songs, delivered with only 2 COMMERCIAL BREAKS PER HOUR. And our 36 HOURS of great weekend programs are second to none. Check out our Top100 Artist Page, and Saturday / Sunday schedules for more information.
NBC RADIO NEWS
Z100fm offers the best source for world news with our NBC updates
once every hour. Since
1997, our policy has been to preempt our music programming for our TV
network feed during breaking stories which we continue to do.
WORLD WIDE WEB
Our website is updated every day, encouraging repeat visits or "stickiness".
Listeners come here for program schedule info, weather info and an assortment of
aspects that allow them to interact with our radio programming. Plus we increase
our reach far beyond our local radio signal with over 23,000 cities listening in.
The Z-Channel continues to expand the reach of your message far beyond
that of Northern California.
CLIENT PENETRATION
You can't beat the penetration of radio for your local business. When
people like the programming, they keep their radios on and hear your
commercial.. and radio reaches everywhere. You don't need a TV or have
to go to the store and buy a paper to access your ad. We're in living
rooms, bathrooms, kitchens, bedrooms, cars, work and Walkmans. An
astounding 99% of Americans have radios. How many do you have?
YOUR PRODUCT
Z100fm has learned from experience that the success of your product on
our station depends on value. If you have a product of interest to our
listeners, they will buy it. Some clients use our station for
visibility (brand name awareness). Others use us to liquidate stock and
sale items, and this is where Z100fm can get you immediate results.
WHO ADVERTISES ON Z100FM?
Listen to the Z-Channel. Or, check our front page (left/bottom) You'll
see this month's list of happy money making clients. When you sign up
with us, we'll add your business to our site giving you free
advertising on the World Wide Web too.
HOW MANY PEOPLE WILL I REACH?
Z100fm covers an incredible area of 24,781 square miles over five
counties. Our FCC projected figures for total listeners = 193,320
persons covering Yreka to Cottonwood, Burney to Weaverville. However,
our main listener base is located in Southern Siskiyou County
(including Mount Shasta, Dunsmuir, Weed, Lake Shastina, McCloud and
Yreka), California. Secondary listeners are based in Shasta and Trinity
Counties. In addition to being live on the internet, Z100fm is also
available on Northland Cable in Mt. Shasta and Yreka.
WILL MY COMMERCIAL BE HEARD ON THE INTERNET TOO?
We send our FM radio feed directly to the worldwide web. We've tracked
listeners throughout the world, and as a bonus, your commercial is
heard by our thousands of internet listeners in high quality stereo at
no extra charge.
WHAT'S THE PROCEDURE?
Once you decide on what type of advertising you'd like to do on Z100fm,
we'll begin the pre-production phase of getting you on the air. Once we
find the most effective package to get your business the best results,
we'll go into pre-production.
COOP ADVERTISING
Before we start, we'll see if there's any coop available. This is a
great tool for businesses that sell retail items. Did you know that
some of your biggest distributors will pay for your commercials from
50% up to 90%? It's not for all businesses, but it works great for
others.
PACKAGES
We have levels of advertising suitable for all businesses and budgets.
Straight commercial runs, sale promotions, local sponsorships, network
programs, live remotes. We will work within your budget.
ROTATIONAL COMMERCIALS
Our sophisticated traffic and scheduling software will schedule your
spots to run when you are most likely to get results. Ten second
billboards, thirty and sixty second spots... Mornings, afternoons,
evenings, all day and all night. Plus, we throw in overnight
commercials for FREE!
PROGRAM INVOICES
Each and every month, we mail you a detailed report from our computers
that tell you when your commercial played. There's no guessing involved
and you get what you pay for.
BILLING
Z100fm bills 30 days net once your credit has been established.
PRE-PRODUCTION
This is were we zero in on what will make you money. Inventory you want
to liquidate. Sales you have coming up. We'll get the information, and
write your commercial copy. We'll even take your copy and add the
finishing touches. Concept commercial? Funny? Sound effects or
informational? You want to be on it? We'll get it done fast and on
schedule. Some packages even allow you to run an even rotation of 2, 3,
even 4 commercials at once.
RECORDING STUDIO RATES
When you advertise with us, we'll do your commercials for free. It won't cost
you a nickel, dime or penny. Slight charge for extra spots.
RECORDING STUDIOS
Z100fm has the finest and most technically advanced recording studios
in all of Northern California and Southern Oregon, including Medford
and Redding. Multi-channel layering, 20,000 sound effects in house,
digital editing, CD production music library. We make the finest
commercials around, which is why local clients use us for stations in
Redding. A more detailed description is available on this web site.
COMMERCIAL PLAYBACK
You can be sure that when your commercial airs on Z100fm, it sounds
exactly the same the first or the millionth time it plays. Simply, we
use digital technology (computers) and no tapes. It's proven state of
the art technology that makes it not only CD quality, but reliable as
well.
LIVE REMOTES
Imagine what you can do with a radio station for three hours. We'll
promote your event weeks in advance then come to your business and
broadcast live. If you need visibility, this is the way. Live Remotes
are generally aired on Saturdays, 11am to 2pm.
HOW SOON CAN I ADVERTISE MY BUSINESS ON Z100FM?
If you have the information to promote your business ready to go, we
can have you on the air in 24/48 hours. Are you ready to be heard? Call
Z100fm at 530-926-1332 and get ready to experience advertising that
works.
