Study on Working Women

BY SCHEDULING OUR "HIT" MUSIC DURING BUSINESS HOURS,
AND "GUITAR ROCK" AFTER 6PM, WE BRING IN THE WORKING WOMEN.


NO HARD ROCK DURING THE WORKDAY

Itís a fact. Generally speaking, men like the "harder" rock hits more than women.
And since statistics show that the 70s audience is 45% women, we program Z100fm to keep them tuned in while at work.
Simply, we schedule the harder rock only after 6pm and keep pushing the sixty and seventy hits during the workday.
Another reason is that we program mainstream music our daytime programming to keep local businesses tuned in.

STUDY SHOWS WORKING WOMEN LISTEN MORE
In a study released in February 1996*, The Katz Radio Group found that WORKING WOMEN
listen to radio for more hours than women in general. The research revealed that WORKING WOMEN actually listen to
radio for two hours longer than all women, and four hours longer than non-employed women during any given week. 

RADIO REACHES NEARLY ALL WOMEN
EVERY DAY IN THE IMPORTANT 25-54 AGE GROUP

The study showed that nearly 98% of all working women can be reached through radio, and that 70% of women between the ages of
25 and 54 are employed. This makes them prime customers with better than average disposable incomes. And since they do much of the
shopping and have a greater influence in family spending decisions, itís an important group of listeners to reach.

*Source: Research provided by the Katz Radio Group

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