Want People Who Respond?

ACTIVE VS. PASSIVE

ACTIVE CALL-IN LISTENERS
Not all radio stations are created equal. Some stations are good for background music,
but if the listener isnít really listening, how will they hear your commercial announcement?
Those are the Passive listeners.

Z100fm programs its station in a way that gets the listener involved with daily programming.
Music Requests. CNNRadio and Info Features keep them informed.

And listeners get a kick out of hearing our world wide email responses every morning...
some find it hard to believe that we have thousands of loyal listeners in every part of the world.
Sure, we could just play music, but we would be cutting ourselves short. We program our station for maximum
listener impact, and it shows by the response we get.

Plus, Z100fm covers over 24,000 square miles and we get calls from our entire coverage area.
Itís one thing to broadcast a signal to someone. Itís another to have them contact you on a regular basis.
We generate active listeners who go to the trouble of calling or emailing us every day..

When your commercial plays on Z100fm, it will be heard by our listeners and not passed over as background sound.
And with only two commercial breaks per hour every weekday 24/7 and 25 hours of the best weekend
syndicated programs anywhere,
it gives them another reason to stick around.

ACTIVE CALL-IN AREAS
(North to South)

Klamath River
Yreka
Montague
Fort Jones
Greenview
Etna
Big Springs
Grenada
Gazelle
Lake Shastina
Weed
Mt. Shasta
McCloud
Dunsmuir
Castella
Sweetbriar
LaMoine
Lakehead
Shasta Lake
Trinity Lake
Weaverville
Redding
Oak Run
Round Mountain
Burney
Burney Falls

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